Let me start by telling you flat out that not everyone in Seattle is retarded. Let me proceed by telling you some other things. For instance, when you say, “Thank you for inviting us into your homes,” you are deluding yourself, and you aren’t impressing anyone. You are not in our homes. Nor would I, or anyone NOT caught up in your sense of self-importance, invite you over. You are talking heads, nothing else. When you make quips back and forth to each other during the news, all you are doing is showboating.
Since when did the delivery of the news require self-congratulatory, egoistic bullshit? How many times during a newscast do you really need to repeat your name, or have one of your “co-anchors” say your name?
“I’m Jeff Renner. And now, back to Lori Matsukawa with her story on handmade teddy bear garments. Jeff Renner, over and out. Lori?”
“Thanks for the weather report, Jeff Renner. Nice sweater. Let’s hope for sunshine [polite, yet uncomfortable laughter echoes throughout Seattle]! Hi, I’m Lori Matsukawa, standing under a street light where earlier today, a bicyclist dropped her backpack. Sadly, that backpack contained handmade teddy bear garments for students of Oprah’s Academy of Information Technology and Arts in the Zambezi region of darkest Africa, where apparently, many non-American African-Americans are still awaiting reparations for slavery. I’m Lori Matsukawa. Back to you, Jeff Renner. “
You get the picture.
Beyond the hot tub party indiscretions of Kathi Goertzen at WSU or Jean Enerson’s plastic surgeries (her skin has to be the size of a postal stamp, stretched to near breaking) and reported shoplifting sprees years ago at Nordstrom’s, nobody gives a flying shit about you, or anything you might have to say that isn’t of relevance to the news you are supposed to report.
All the public requires and wants are pleasing voices and (unless you are a man, or an unfortunate field reporter forced to stand knee-deep in frozen cow shit) well-groomed faces telling us what is going on in the world.
Do we notice when you’re feeding us your opinion, or that occasionally you are clearly on the take from certain businesses or other interest groups? Of course we do. Just tonight, right before “My Name Is Earl,” a highly-rated NBC syndicated show, a KING-5 “news” reporter came on to tease the 11 o’clock news. The producer strung together clips showing our state’s governor bitching about the NBA trying to move our asshole basketball team to another state, some other local fluff stories, and then a flat-out plug for McDonald’s. The reporter said, and this is a direct quote, “More free java, and when you can get it under the Golden Arches! At 11 on KING-5 news.”
*edit: it was Dennis Bounds, and it also aired at the :15 break during “Earl.” I double-checked the veracity of the above quote on my Tivo.
I repeat: WE ARE NOT ALL RETARDED.
Stop treating us like we are.
Stop treating us like you are friends of ours. You are not. I don’t trust you in even the loosest sense of the word. You have never given cause for your audience to feel anything other than annoyance, anger at your lax attitudes toward what constitutes “news,” and pity at newbie reporters who are doing things akin to hanging from a toenail into Mt. St. Helens’ crater as it releases a little steam.
And a personal note to Jeff Renner: the sweater thing does not work as a trademark. It worked for Bill Cosby 30 years ago. It does not work for a middle-aged, plump, hypertensive white man who spends 14 or so minutes out of every hour of news to tell us it might rain and it might not.
Kudos to Rich Marriott for telling us the weather without forcing yourself onto us like a used-car salesman with a tired, sorry pitch. A little less information on the birds on the building’s “roof garden” would be appreciated. An aside: reporting from the building’s rooftop may be “on-the-scene” reporting, but it doesn’t exactly pack a punch when you’re out there and it’s dark.
Rebecca Stevenson, what the hell are you doing at King and NWCN?! You are so much better at your job (at least on the air) than anybody else on those stations. Sure, you have the typical blonde-lady weathergirl look, but you don’t act like the stereotype. You sound very educated and authoritative on your subject, and confidence is 90% of your job. You’ve got it, dear. Keep it up! Congratulations on your move and promotion at KIROtv! Keep up the good work. I don’t have a single negative things to say about you, and I have negative things to say about most people.
As a rule, any reporter who is not sitting behind a desk (other than a weatherman standing in front of the green screen) is a tool. There are no exceptions to this rule, and that includes “on-the-scene” reporters who add nothing to a story by standing on the site where “news happened” 12 hours ago, or standing in the middle of a blizzard to report on traffic at the pass.
Let’s talk about man-on-the-street interviews. It won’t be a long conversation. All that needs to be said is: NOBODY CARES WHAT SOME JACKASS ON THE STREET THINKS ABOUT ANYTHING. Nobody. About anything. So stop. Do YOU care what celebrities think about politics? No? You’re starting to get it.
To all reporters, and I cannot emphasize this enough: You_are_not_celebrities. Your presence is not needed or helpful at any event other than maybe charity events like breast cancer walks. Nobody is coming to see YOU. They are going to the car dealership to buy a car. If you get paid to be at a ribbon-cutting ceremony at the new Bulk Foods For Fatties store, more power to you. But please, don’t let it go to your head. Carlene Johnson? You should ask for better lighting when you’re doing those car commercials. Better yet, get your ass back on the radio and off the television. It’s enough that I have to hear your ceaseless prattling on the radio. I don’t want to have to look at you too. Your kids? Nobody cares.
Your names do not lend credibility to anything.
Unless you are out there actually talking to the newsmakers during the day and bringing home and editing your own news footage (like reporters from the not-so-distant past who actually worked for their credibility), you are not a reliable or creditable source. You have interns gather stories from the wire, and sift through piles and piles of press releases to decide what is news. Then you read what they’ve written, fix the typos and figure out pronunciations, and put your name on it. That is the product you are selling. A lot of people buy it, but that doesn’t make it good. A good salesman can sell a ton of shit sandwiches, but the pitch doesn’t make them taste better.
You are given blocks of time by producers, who are often nothing more than glorified interns, in order to provide ample time for traffic and weather and sports scores. Because, let’s be honest, those are the segments that draw in the ratings. And things that draw the ratings draw advertisers, and that’s what SHOULD matter to you. YOU are responsible for making your newscasts interesting. Not your interns, not your producers. YOU. You are the product, and you need to make an effort instead of relying on your minions to make you interesting or relevant. That doesn’t mean stray from the topic and make unfunny, politically-correct and totally safe quips to your coworkers on the air.
What I’m trying to say is, you are the ones who are ultimately responsible for the material you present during every broadcast. It wouldn’t kill you to go out and find a story more relevant to more people than the standard, “John Doe’s shirt got stuck in a fence, and now, sadly, he’s shirtless.” And then go to a reporter live on the scene. Nobody cares. If you’re going to report fluff, find some INTERESTING fluff. Maybe interview some urban explorers, or do a survey. Ask some questions. There are stories out there beyond what you hear on the police scanner.
On the subject of what is news, a daily death tally on the Iraq war is not something you need to be reporting. People can research that on their own. It is depressing, sad, but ultimately it is not news. The death toll remains about the same every day. You don’t report every day that the sun comes up, do you? Why is that? Because it’s the same data every day? Right. If there’s a huge increase in deaths, or a huge decrease, that’s news. If it’s the same number every day, it loses its significance and loses its emotional impact. It becomes routine. Also, keep in mind that if news reporting during World War Two was like it is now, I guarantee you we’d all be speaking German.
And KOMO radio “personalities” (that’s what they call themselves, no shit!): nobody cares about your personality either. Just read the fucking copy they hand you and stop pretending anyone gives a fuck what your name is. We don’t. We want to hear what we need to hear, without all the fluff you shove down our throats.
Nobody likes being force-fed. And you ARE force-feeding us. If you are going to treat us like retards, at least feed us banana pudding and give us some fucking bibs and some napkins to wipe off our retarded chins.
There you have it. I hope everyone is well and that the itching behind Jean’s ears isn’t too bad this week. I hope they let her back into Nordstrom’s sometime soon.
What’s that, Jeff Renner’s Sweater? Oh okay. Grab the shotgun and bring in the cat. It looks like rain.
You each have a standing invitation to eat me. Get in line, shitbags!
Sincerely,
the staff of “Line Up To Eat Me”